In charge of the design of internal Live Operations tools. Led the UX continuous growth of an ecosystem of 5 tools, improving non-linear workflows, user flows and UI patterns. Supported cross-functional game teams in managing complexity and deliver great player experiences while achieving business goals, targeting millions of players daily.

• Drove UX research and continuous discovery with users and stakeholders to inform product direction.
• Ran alignment sessions and co-creation workshops with Product Mangers, Tech Leads, Developers and game teams to define priorities, shape features scope and ensure technical feasibility.
• Led the MVP design definition for 3 new tools, from discovery to launch, collaborating closely with PMs and EMs.
• Created shared UI patterns and maintained an internal design system to ensure consistency across the platform tools.
• Contributed to defining the UX process framework across the department while advocating for user-centered design and industry best practices by writing UX guidelines and design patterns documentation for complex internal tools.
• Regularly presented UX work updates in stakeholders forums, including team demos and company-wide showcases for audiences of 100+ people.

Mentored students in Design Thinking methodologies and led practical Figma lessons during a Bootcamp course.

Produced and directed video and photo contents for brands, NGO's and institutions.

• Managed end-to-end projects, from client briefings and needs analysis to content strategy, production planning, and delivery.
• Built and led small multidisciplinary teams, coordinating logistics, budgets, and timelines.
• Collaborated directly with clients and stakeholders to translate communication goals into engaging visual narratives that aligned with brand objectives, delivering impactful stories across multiple platforms.