Hi, I’m Joaco Barcala
UX / Product Designer specializing in complex product ecosystems, bringing a strong background in storytelling and filmmaking project management to product strategy and delivery
Work
Case studies
King
Designing an MVP to enable strategic business partnerships
A new in-game rewards configuration tool for Live Marketing teams, supporting large-scale brand partnerships like KitKat
MVP Definition
Internal tool
B2B
Product strategy
Read case study →
King
Automating manual operations to improve time to market
Reducing repetitive setup work and configuration errors in King’s Live Ops tooling by introducing bulk actions and safer operability patterns.
Continuous Discovery
Product Growth
Complex ecosystem
B2B
Read case study →
La Marmiteria - part 1
Mobile food delivery app (B2C)
Customer-facing ordering and delivery experience designed to explore the feasibility of a food delivery service for La Marmiteria restaurant.
Mobile UX
B2C
End-to-end Design
Service design
Read case study →
La Marmiteria - part 2
Mobile Admin app for delivery operations (B2B)
Staff-facing operational tool designed to support order and delivery management as part of an early service exploration.
Mobile UX
B2B
Operational tool
Read case study →
Ferran Pijoan
Sr Product Manager at King
Joaco brings both rigor and adaptability, switching effortlessly between fast-paced prototyping and in-depth design work depending on business needs. His contribution to team dynamics and stakeholder alignment has helped us deliver better solutions, faster. On top of all that, his positive energy is truly inspiring—working with Joaco has always been a joy!
Laia Navarro
Sr Engineering Manager at King
Joaco has had an outstanding performance since he joined King, showing strong autonomy, flexibility, and a highly collaborative spirit. He brings a solid understanding of both users and tools, and is able to communicate his ideas with remarkable clarity and structure. His deliverables are thoughtful, well-researched, and always grounded in user needs.
David Marí
Director of Engineering at King
He consistently brings clarity, creativity, and a user-first mindset to everything he touches. He’s especially strong at turning insights from user interviews and discovery work into intuitive, high-impact design solutions. As a UX designer, he elevates the quality of our interfaces and drives collaboration across engineering and product. Joaco is thoughtful, fast, and always focused on making a meaningful impact
Hi, I’m Joaco Barcala
UX / Product Designer specializing in complex product ecosystems, bringing a strong background in storytelling and filmmaking project management to product strategy and delivery
Work
Case studies
King
Designing an MVP to enable strategic business partnerships
A new in-game rewards configuration tool for Live Marketing teams, supporting large-scale brand partnerships like KitKat
MVP Definition
Internal tool
B2B
Product strategy
Read case study →
King
Automating manual operations to improve time to market
Reducing repetitive setup work and configuration errors in King’s Live Ops tooling by introducing bulk actions and safer operability patterns.
Continuous Discovery
Product Growth
Complex ecosystem
B2B
Read case study →
La Marmiteria - part 1
Mobile food delivery app (B2C)
Customer-facing ordering and delivery experience designed to explore the feasibility of a food delivery service for La Marmiteria restaurant.
Mobile UX
B2C
End-to-end Design
Service design
Read case study →
La Marmiteria - part 2
Mobile Admin app for delivery operations (B2B)
Staff-facing operational tool designed to support order and delivery management as part of an early service exploration.
Mobile UX
B2B
Operational tool
Read case study →
Ferran Pijoan
Sr Product Manager at King
Joaco brings both rigor and adaptability, switching effortlessly between fast-paced prototyping and in-depth design work depending on business needs. His contribution to team dynamics and stakeholder alignment has helped us deliver better solutions, faster. On top of all that, his positive energy is truly inspiring—working with Joaco has always been a joy!
Laia Navarro
Sr Engineering Manager at King
Joaco has had an outstanding performance since he joined King, showing strong autonomy, flexibility, and a highly collaborative spirit. He brings a solid understanding of both users and tools, and is able to communicate his ideas with remarkable clarity and structure. His deliverables are thoughtful, well-researched, and always grounded in user needs.
David Marí
Director of Engineering at King
He consistently brings clarity, creativity, and a user-first mindset to everything he touches. He’s especially strong at turning insights from user interviews and discovery work into intuitive, high-impact design solutions. As a UX designer, he elevates the quality of our interfaces and drives collaboration across engineering and product. Joaco is thoughtful, fast, and always focused on making a meaningful impact