King operates a Live Operations SaaS model, delivering daily in-game events (such as challenges and tournaments) to millions of players worldwide. These experiences are configured and delivered through a complex ecosystem of internal tools with strong cross-dependencies, used daily by Live Game Events operators.

As the UX designer responsible for the growth of five interconnected operability tools, I worked closely with product and engineering to align user needs with business OKRs. During 2024/25, one of our key objectives was to reduce time to market and configuration errors, making operations simpler and safer.

Through continuous discovery and workflow mapping with operators, we identified repetitive manual tasks in recurring event setups as a major source of friction. To address this, we focused on introducing bulk actions as a first, high-impact automation step within existing technical constraints.